Brand activation is an event, campaign, or any interaction through which a company drives customer actions. This technique aims to generate brand awareness, build lasting relationships with the target audience, and develop customer loyalty. It helps engage more customers by enabling them to interact with a certain company directly.

The main types of below-the-line advertising systems include direct mail campaigns, social media marketing, trade shows, catalogs, and targeted search engine marketing

The best way to build strong brand awareness is to do something that nobody expects.